Each face shape may require a slight tweak, but if you’re just looking for lift, you can stick to Compton’s universal tip: “Place the blush on the highest point of your cheekbone, underneath the outer corner of your eye, and blend up toward the hairline and in toward your pupil to diffuse.” Again, a higher blush placement creates more of a sculpted look, while blush on the apples offers more of a soft roundness. 

And contrary to popular belief, she says you shouldn’t smile when applying your blush. “Smiling lifts the apples of your cheeks, so when you stop smiling, your blush placement will actually be lower with a straight face.” Plus, the formula can settle into any creases after you relax your face muscles.