Boy Smells, a brand is known and loved for aesthetically pleasing candles that smell like everything from the imagination behind a Kacey Musgraves song to the cologne of that one guy you met that one time at that one bar that you don’t remember the name of. Now, the fan-favorite brand is launching a line of “genderful fine fragrances.” The five original scents debut on the Boy Smells’ website, and, considering that the last candle that they launched sold out in its first 24 hours, we’re sure they’re going to go fast.
Each fragrance will retail for $98 and feature Boy Smells’ signature juxtaposition of intimate masculine and feminine olfactive notes in a 65ml glass bottle and the brand’s classic graphic pink packaging. The ethos behind the brand, and this launch in particular, is that fragrance plays a major role in harnessing the power of a full spectrum of identities, so these scents are gender-neutral and genderful.
While it’s harder to test scents while perusing the perfume aisles of our favorite stores these days, Boy Smells has pivoted its launch strategy to bring scents into the here and now. By using immersive images and almost poetic descriptions that bring scent profiles to life, the brand has created an experience that’s as close to in-person wafting as possible.
Scroll down to check out the 5 signature scents coming to Boy Smells
1. Suede Pony, $98
With top notes of saffron, cardamom, pineapple, and plum, the motto of this scent is, “be your own ride or die and let your self-confidence radiate from within.”
Shop now: Suede Pony, $98
2. Rose Load, $98
Spark some serious self-love with this elegant and seductive combo of Turkish rose and pink peppercorn.
Shop now: Rose Load, $98
3. Violet Ends, $98
If you are looking for a smokier scent profile, this deep and sumptuous combination of violet, papyrus, and tobacco leaves, mixed with fruity rhubarb is the perfect juxtaposition of sweet and musky.
Shop now: Violet Ends, $98
4. Tantrum, $98
Prepare to “speak your truth” with this powerful blend of green and black peppercorn infused with cedar and vetiver.
Shop now: Tantrum, $98
5. Flor de la Virgen, $98
For a lighter fragrance, Flor de la Virgen is here to help you activate your own genderful mixology and “unlock your most authentic self” with jasmine florals, a musky touch of suede, and a citrusy zest of pomelo.
Shop now: Flor de la Virgen, $98
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