To begin, the components nixes various elements usually present in mascara: parabens, formaldehydes, formaldehyde-releasing brokers, phthalates, mineral oil, retinyl palmitate, coal tar, and comprises lower than 1% of artificial perfume. The top result’s a mascara that’s an astounding 99% pure (a extremely respectable share for a mascara—particularly one this good.) 

And whereas I do, after all, care what’s overlooked of it—I actually care extra about what goes into it. Particularly, this has arginine, an amino acid that’s present in keratin. (Keratin is the protein that makes up our hairs, be it on our heads, brows, or lashes). By infusing the components with the amino acid you’ll be able to assist fortify and nourish your lashes. There’s additionally a wealthy base of fan-favorite shea butter, a wealthy ingredient stuffed with antioxidants to guard delicate lashes from free radical injury (not solely that however it would assist soften the components, whereas additionally offering a little bit of thickness). Lastly, they spherical out the components with beeswax, which is able to give lashes a little bit of holding and endurance. 

However what makes this mascara so hoarding-worthy comes down to 3 traits, I’ve deduced: The silky texture of the components, endurance, and multi-functional brush. 

Very similar to any magnificence product, mascaras are available quite a lot of textures. There are some which can be skinny like liquid, others are thick and cheesy, and nonetheless others are smooth and absolutely. These totally different textures assist obtain totally different outcomes, be it barely-there lengthening, mega-watt fullness, or fluttery wisps. The silky, easy texture in Ilia’s is on the thinner facet which helps the components glide on the foundation to tip for optimum size; nevertheless it’s not too liquidy or sticky that the lashes slink collectively forming clumps. 

It additionally sticks round all day: So many mascaras bleed and smudge to the encircling eyelid. In reality, it’s so frequent many swap over to waterproof simply to keep away from sporting raccoon eyes on the common. This, I can attest for even the most well liked and longest of days, stays put. And that is coming from somebody who a make-up artist as soon as instructed “You’ve very oily eyelids” and might seemingly by no means maintain eyeliner on for longer than a workday. If it sticks for me, I wager it could possibly stick for many. 

Then there’s the comb. Oh, how I like this brush. On one finish of the wand, you’ve just a few rows of dense, brief bristles to essentially assist load on the liquid. Use this facet first to layer it on thick. Then use the comb finish (a single file line of lengthy prongs spaced out) to outline and separate. If wanted, return and add one other coat proper earlier than they’re all however dry