The campaign also stars actor Jacob Elordi, Canadian-born activist Janaya Future Khan and more.
Staying true to the brand’s minimalist aesthetic, the black and white “Blank Canvas” campaign features items from of Calvin Klein’s newest drops including gender-neutral loungewear, denim and intimates.
In one of the campaign photos, the Grammy-nominated rapper models looks from the brand’s seamless support collection. In another, she poses in a matching bra and panty set.
One campaign video starts off with Megan saying: “I’ve been meaning to ask you” and continues with other campaign stars asking introspective questions about vulnerability and joy. “We don’t have to make people see the light,” Toronto-born activist Janaya Future Khan says. “We only have to be the light.”
The rapper previously starred in Coach’s 2019 holiday campaign.
On March 3, Megan posted a carousel of photos of her Calvin Klein billboards. Another post shows the “Body” rapper posing in front of them at night.
Fashion photographer Mario Sorrenti shot the pared back photos, while the video campaign featuring mesmerizing movement was directed by Terence Nance.
This is Megan’s first time modelling for Calvin Klein, and Elordi’s second — he starred alongside Naomi Campbell and Bella Hadid in the brand’s #MYCALVINS IRL Campaign in 2019.