If you’ve been meaning to get your hands on Tatcha Dewy Skin Cream (ya know, the moisturizer that leaves your face perfectly glistening and feeling the smoothest its ever felt), the Violet-C Radiance Mask (made for your Instagram feed, but also all your skin gripes), or the Kyoto Red Silk lipstick (quite possibly the most breathtaking shade of classic, poppy red and a hydrating formula to go with it), then you’re in luck: Tatcha’s Friends & Family sale has officially kicked off today and goes until September 21.

The sale is site-wide, so no picks are off-limits. That’s right, the limit does not exist. Just make sure you input the code FF2021 in order to apply the 20 percent off discount before you check out, and you’ll be golden (literally—some of our favorite formulas are infused with 23-karat gold flakes).

The Japanese beauty and skin-care brand is beloved by Meghan Markle, Kim Kardashian, and Selena Gomez—and for good reason. Informed by classical Japanese beauty secrets, founder Victoria Tsai perfected simple—yet potent—formulas that are vigorously tested and really work. You know what you’re getting every time you treat your skin to a Tatcha product. The only problem? Having to choose from the brand’s wide variety of skin care and makeup.

Since we’ve tested all of Tatcha’s offerings, here are the ones we’re suggesting you drop some cash on (trust us).

The best of the best from Tatcha’s Friends & Family sale

dewy skin cream

The Dewy Skin Cream — $54.00

Was $68, now $54.40

Formulated with Japanese purple rice, Okinawa algae blend, hyaluronic acid, and powerful blend of botanical extracts (from ginseng, wild thyme, and sweet marjoram), this moisturizer leaves skin plump and supple, locking in hydration for the long haul. What we love most about it is that it leaves skin looking radiant and healthy. (It’s also Selena Gomez’s favorite.)

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tatcha violet serum

Violet-C Brightening Serum — $70.00

Was $88, now $70.40

This serum is packed with 20 percent vitamin C and 10 percent alpha-hydroxy acids to effectively brighten and smooth the texture of skin. The ingredients also support surface cell turnover, fighting fine lines and dullness. It stars the Japanese angelica root, which naturally helps with dark spots.

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silk canvas

The Silk Canvas Protective Primer — $42.00

Was $52, now $41.60

If you don’t want your makeup to budge—like not even a tiny, microscopic bit—this is one of the best primers on the market. It glides on skin, leaving it velvety-smooth, blurring pores and fine lines before you even start applying makeup. It’s also designed to be a protective barrier between your makeup and skin, which is a gamer changer for those of us who are prone to breakouts.

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deep cleanse

Deep Cleanse Gentle Clarifying Exfoliator — $30.00

Was $38, now $30.40

This cleanser gently exfoliates skin, sloughing dead skin cells and leaving your face feeling renewed and refreshed. It’s formulated with Japanese wild rose, which additionally tightens pores, while the Japanese leopard lily combats oil.

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gold camellia beauty oil

Gold Camellia Beauty Oil — $76.00

Was $95, now $76

This decadent face oil, derived from Japanese camellia flowers, leaves skin moisturized, luminous, and soothed. It also provides a barrier for the skin, protecting it from free radicals and pollutants. And yes, it really is infused with 23 karat gold flakes.

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plum blossom

Plum Blossom Lipstick — $44.00

Was $55, now $44

We can rave about the stunning Kyota red for days, but the best everyday hue is the rosy Plum Blossom. Tatcha’s lipsticks are all formulated to go on smoothly, and never ever leave lips dehydrated. It also contains a touch of 23 karat gold, which leaves lips a tiny bit glitzy.

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night repair

Indigo Night Repair Cream — $70.00

Was $88, now $70.40

Tatcha’s newest launch, the Indigo Overnight Repair cream, is already a best-selling overnight mask soothes irritation with Japanese indigo and red sage, strengthens the skin barrier with ceramides, and packs in the hydration with hyaluronic acid. Wake up in the morning to a lit-from-within glow.

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