If you spend a few minutes scrolling on TikTok, you just might find yourself on the fashion side of the app—once you get there, you’ll know. On fashion TikTok, everyone dresses like the coolest person in your circle. The kinds of girls I’m talking about are the ones who embrace trends, aren’t afraid of colors and crazy prints, and get dressed each day with major main-character energy. They love donning It brands like House of Sunny and will be the first to inform you of the latest drops on Lisa Says Gah. You might even find yourself shopping for a checkerboard top or some plastic rings after watching a few videos.
Lately, I’ve noticed a new trend circulating where people are calling out all the key elements of TikTok’s NYC fashion-girl aesthetic. Although these videos, like the one linked below, are often meant to throw shade at how ubiquitous these influencer types are, I actually think the whole look feels very current, and I just had to write a feature on the brands, trends, items, and people that are defining the style movement.