In an interview with CNN’s Max Foster, the prince mentioned he thought of the prize can be “probably the most prestigious environmental international prize” to this point and his purpose is to shift the controversy from pessimism and negativity to optimism and hope.
“There are great individuals doing unimaginable issues world wide, all inside small communities in all places. If considered one of them might need a tremendous concept, we are able to scale that up, we are able to use that to essentially deal with some points,” he mentioned.
Consequently, the hope is to have not less than 50 options to issues inside every of those 5 areas by 2030.
“We need to change the dialog and present that we are able to present options, we are able to deal with this, and in 10 years’ time, we are able to make our planet extra sustainable and extra affluent and higher for everybody,” the prince advised CNN.
“My grandfather began doing stuff with conservation a very long time in the past, WWF significantly. My father was forward of his time speaking about local weather change. I do not need to be forward of my time as a result of then we’re already too late — now could be the time to behave.”
Jason Knauf, Chief Government of The Royal Basis, which is able to oversee the prize, mentioned to reporters in a briefing earlier this week that the world was in a “make-or-break decade for the planet.”
“We’re quickly approaching numerous tipping factors and we all know that if we do not act now we might discover that stopping runaway local weather change and destruction of the pure world will merely turn out to be unimaginable. This is not principle anymore,” he mentioned.
Prince William got here up with the thought for the awards throughout a go to to Namibia, Tanzania and Kenya two years in the past and has since taken recommendation from dozens of people and organizations, together with The Nobel Institute, Greenpeace, World Financial Discussion board and Prince Charles, his father.
The time period Earthshot was impressed by President John F. Kennedy’s “moonshot” effort to place a person on the moon.
Nominations will open on November 1 this yr. An annual international awards ceremony can be held in a unique metropolis every year, beginning in London in autumn 2021.
This story has been up to date.